Campaign concepts
One big idea, its key visual and how it rolls out across every channel.
03 / 06
PR & creative communications
Get talked about for the right reasons.
Ads buy attention; reputation earns it. I shape the story, the campaign idea and the moments around it, then get it in front of journalists, creators and communities that your customers already trust.
This is for you if
- You have a launch, an opening or a milestone and want it noticed beyond your followers.
- Your brand is known but not loved, or not trusted enough to justify its price.
- You want creative campaign ideas that work across ads, social and events.
- You need a calm plan for a sensitive announcement or a reputation issue.
What you get
Press relations
Press kits, releases and pitches to Moroccan and regional media.
Launch plans
A day-by-day plan for product, brand or venue launches.
Influencer partnerships
Creator selection, briefs, contracts and reporting on real reach.
Events & activations
Concepts and digital amplification for events, openings and trade shows.
Reputation & crisis
Monitoring, response guidelines and messaging for difficult moments.
How we work together
- 1
Find the story
What is new, true and interesting about you, from your audience's point of view.
- 2
Shape the idea
A campaign concept and messaging tested before production.
- 3
Amplify
Media, creators, social and paid support, timed to work together.
- 4
Report
Coverage, reach, sentiment and the traffic and leads it produced.
Tools I useMeltwaterGoogle AlertsCanvaMeta Business SuiteLinkedInTikTok Creator Marketplace
Questions
Do you guarantee press coverage?
No honest PR person can. What I guarantee is a strong story, the right contacts and a professional pitch.
Do you work with influencers in Morocco?
Yes, from niche creators to well-known names, always chosen on audience fit rather than follower count.
Can you handle a one-off launch?
Yes. Launches are often a good first project before a longer partnership.