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Marketing strategy & execution

One plan, owned end to end, measured in leads and sales.

Most marketing plans die in a slide deck. I build the strategy and stay to run it: positioning, audiences, channel mix and budget, turned into a roadmap your team can follow week by week, with numbers everyone agrees on before a dirham is spent.

This is for you if

  • You spend on several channels but cannot say which one brings customers.
  • You are launching a brand, a product or a new market and need a go-to-market plan.
  • Your team executes well but lacks a senior lead to set priorities.
  • Leadership wants a marketing budget defended with forecasts, not opinions.

What you get

01

360° digital audit

Website, ads accounts, SEO, social, CRM and tracking reviewed against your sales goals.

02

Positioning & messaging

Who you serve, why you win and the words that make prospects act, tested with real audiences.

03

Channel mix & budget

Where each dirham goes, the expected cost per lead and the break-even point for every channel.

04

90-day roadmap

Prioritised actions, owners and deadlines, so execution starts the week after sign-off.

05

KPI dashboard

One live view from spend to leads to revenue, reviewed together every month.

06

Fractional leadership

I run the plan with your team and partners as your part-time head of marketing.

72 months

running strategy, content and campaigns for ORYX by Quantum Electronics

From brand launch to a five-year partnership.

See featured projects

How we work together

  1. 1

    Diagnose

    Interviews, data and an audit of every touchpoint to find what is leaking revenue.

  2. 2

    Plan

    Targets, budget and roadmap agreed in one working session with decision makers.

  3. 3

    Execute

    Campaigns, content and automation launched in sprints, with weekly check-ins.

  4. 4

    Optimise

    Monthly reviews move budget toward what converts and cut what does not.

Tools I useGA4Looker StudioHubSpotMeta Business SuiteGoogle AdsNotion

Questions

Do you only advise, or do you execute too?

Both. The strategy comes with execution, either by me directly or by coordinating your team and agencies.

How long before we see results?

Quick wins usually show in the first 30 days. A full strategy needs about one quarter to prove its numbers.

Can you work with our existing agency?

Yes. I often act as the senior lead who briefs agencies, reviews their work and holds them to the KPIs.

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Enough talk. Let's build something together.