Account audit
Structure, targeting, creatives and tracking reviewed, with a list of fixes by impact.
04 / 06
Digital advertising
Ads that pay for themselves, and the numbers to prove it.
I plan, launch and optimise paid campaigns with one goal: qualified leads and sales at a cost you can grow with. Tracking is set up first, creatives are tested every week and every lead lands in your CRM within minutes.
This is for you if
- Your cost per lead keeps rising and nobody can explain why.
- You get leads, but sales says they are not qualified.
- You want to scale budget without losing efficiency.
- Your tracking is broken or you do not trust the numbers in Ads Manager.
What you get
Tracking setup
Pixel, Conversions API, GA4 and offline conversions, so every lead is counted once.
Campaign launch
Meta, Google Search and Performance Max, TikTok and LinkedIn, structured for testing.
Creative testing
New ad angles, visuals and videos every week, cut or scaled on data.
Landing pages
Fast, focused pages and lead forms that raise conversion rates.
Lead routing & reporting
Leads sent to your CRM or WhatsApp in minutes, with a weekly performance report.
3,392 leads
at an average of 46 MAD per lead for a private school group
Admissions campaign across Meta, TikTok and Google Ads, Mar - Sep 2026.
See featured projectsHow we work together
- 1
Audit & track
Fix measurement first, so every decision rests on real numbers.
- 2
Launch
Campaigns built around your offers, audiences and capacity.
- 3
Test
Weekly creative and audience tests, with budget moving to winners.
- 4
Scale
Increase spend on what converts while keeping cost per lead in range.
Tools I useMeta AdsGoogle AdsTikTok AdsLinkedIn AdsGA4Google Tag Manager
Questions
What budget do I need to start?
It depends on your market and goals. We set a test budget together, sized to get readable results in four to six weeks.
Is ad spend included in your fee?
No. Ad spend is paid directly to the platforms from your own accounts, which you keep full ownership of.
Which platforms work best in Morocco?
Meta usually leads for B2C lead generation, Google for high-intent searches and LinkedIn for B2B. The mix follows your data.